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Dave Swift on What is Marketing and What it’s Not

admin January 12, 2018 81 No Comments


Most people think of marketing as advertising. It is not only that. Advertising is simply an element of marketing, just as promotions are. Almost everything a vender tries to sell you is an element of marketing, but is not marketing itself. Dave Swift, the Marketing Guru, speaks with Patrick Dougher of The Business Spo

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