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Dave Swift on What is Marketing and What it’s Not

admin January 12, 2018 15 No Comments

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Most people think of marketing as advertising. It is not only that. Advertising is simply an element of marketing, just as promotions are. Almost everything a vender tries to sell you is an element of marketing, but is not marketing itself. Dave Swift, the Marketing Guru, speaks with Patrick Dougher of The Business Spo

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