The term social media has always been somewhat lame and redundant.
Why? Because the internet has always been social. The tools are new, but communication and interaction are as old as humanity itself. What the internet does change is the pace, scale, and cost of communication.
The truth is, social media — when used strategically over time — is the most powerful form of marketing and market research the world has ever seen. But it’s not a magic bean that grows overnight into business success. It’s a platform for real work. This Infographic by Csaba Gabor – B visualise the power of social media for marketing purposes.