Brad Shaw, VP of Corporate Communications at The Home Depot explains why the American retailer of home improvement and construction products and services chose Lithium to power its online social community.
One of the biggest reasons why Lithium was chosen to power http://community.homedepot.com was because of its social media strategy consulting services. While Lithium provides a solid online community platform with social CRM software, it also ensures you have a strategy and plan in place to best approach your social media and social CRM initiatives. For The Home Depot, Lithium helped define the online social community’s role and the desired actions for its members.
Lithium Technologies helps great companies build brand nations for their most engaged customers. With Lithium, clients such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal turn their customers’ passion into marketing, product development, sales, and customer service assets. For more information, visit lithium.com, or connect with us on Twitter, Facebook and our own nation–the Lithosphere. Lithium is privately held with headquarters in Emeryville, California.
Learn more about what Lithium does: http://www.lithium.com/what-we-do/?utm_source=vimeo&utm_medium=social%2Bmedia&utm_content=home%2Bdepotv2&utm_campaign=linc2011