The campaign reel above shows a selection of the on-air promotional assets created for the launch of Continuum on Syfy in the UK. This includes an initial ‘super-teaser’ followed by a teaser, promo trailer and a countdown bumper.
The show centres around a cop from the year 2077 who must travel back in time to the year 2012 in order to stop a dangerous group of individuals intent on altering the course of time and destroying the future.
Working on the on-air deliverables to begin with, I also worked across a range of off-air and digital material for the shows marketing. This stretched from social media and website branding to large format out-of-home advertisements as well as a large number of digital motion displays in major cities across the country.
The campaign has been a major success in the UK, and has since been adopted by the US to promote the show on Syfy in North America.