Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing is a new business book by Danny Brown and Sam Fiorella. In the book, the authors explain how true influence works and how marketers can leverage influence paths to not only raise brand awareness but to actually acquire new customers and support existing ones.
Traackr hosted the San Francisco book launch in May 2013. This is part one of the fireside chat from that event. Listen as Danny Brown and Sam Fiorella are joined by Chris Heuer, Founder of the Social Media Club and Creative Catalyst at Adhocnium, who interviews the authors about:
– How influence really impacts buying decisions
– Actionable influencer marketing strategies that impact sales
– How influence works at different stages of the sales cycle
– The right way to identify influencers and measure influence