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Infopreneur Marketing: “I Am Not a Brand!” – un-marketing strategies for info-entrepreneurs (2015)

June 9, 2018 43 No Comments

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Many of us cringe at the thought of “personal branding”. Mary Ellen Bates has been successfully un-marketing herself for many years, and has developed painless approaches to raising your profile and communicating the value you provide to your clients in ways that are authentic and comfortable to even the most marketing-phobic. Recorded Feb 10, 2015. For more information about running an independent information professional business, check out http://aiip.org.

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