We all know that companies like Facebook and Google analyze our behavior to sell ads. Why can’t we use this approach and develop social innovations to help people live healthier lives? New technology is helping us to do just that, and Africa is leading the way. The Joep Lange Institute hosts an evening with world-renowned behavioral economist Dan Ariely.
Ariely argues that effective healthcare is not just about understanding medicine; human behavior also plays a huge role. Human behavior is irrational. Ariely will share strategies to change habits and help people make better decisions when it comes to their health.
Digital technology can make these strategies even more effective, especially in Africa where the need for better healthcare is highest. The Joep Lange Institute collaborates with Ariely to test different digital interventions in the slums in Kenya, making them work even for the most vulnerable people.
In Kenya, almost half of the population lives on less than $2 a day. Many people don’t have access to basic healthcare services. However, even the poorest people usually have access to a mobile phone. This means that for the first time, we can reach people who until now have been invisible to the system. New social interventions can democratize health in Africa. This digital opportunity is introduced during the premiere of the short documentary “The Great Escape” about the reality of life in the slums of Nairobi and the potential of digital technology to bring change.
Ariely and his research team are working to find ways to incentivize people in Kenya to save for health and make better healthcare decisions, using the M-TIBA mobile health platform. This platform allows people to save, receive and pay money for healthcare through their mobile phone. How can healthcare benefit from technology, what does this mean for someone living in the slums in Nairobi? Can digital innovations disrupt the health system to make it more inclusive? And what can we in the Netherlands learn from this?
Professor Dan Ariely is widely regarded as the world’s leading expert on irrational behavior. His bestselling books, popular TED talks and column in the Wall Street Journal have gained him millions of fans worldwide. He has dedicated his career to understanding the forces that influence our behavior in order to help people live more sensible lives.
Marc Wesselink is a professional start-upper and was involved as a co-founder of 12 start-ups out of which 4 failed. Marc has developed an international focus thanks to his serial entrepreneur activity in Africa and Europe. Because of his extensive knowledge of Finance/IT/HRM and Marketing & Sales he is able to connect both worlds.
Njide Ndili is the Country Director for PharmAccess Foundation Nigeria. She has over 20 years of experience in the healthcare industry in the United States and Nigeria. For over 7 years, Njide was the Secretary for the Society for Quality in Healthcare, a not-for-profit organisation with a mission to become the accrediting institution for healthcare organizations in Nigeria.
Tracy Metz is a journalist, author and presenter, and will be moderating this event.
Onno Schellekens is managing director of the PharmAccess Group and chair of the Joep Lange Institute.
This programm is in collaboration with The Joep Lange Institute
The Joep Lange Institute combines science, activism and pragmatism to make health markets work where the system fails the people. Their vision is that digital technology can revolutionize inclusive healthcare, by connecting the currently excluded to better quality care and more equitable finance.
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We weten allemaal dat bedrijven als Facebook en Google ons gedrag analyseren om meer advertenties te kunnen verkopen. Waarom kunnen we deze tactiek niet gebruiken om sociale innovaties te ontwikkelen en mensen te helpen om gezonder te leven? Nieuwe technologie kan precies dat doen, en Afrika wijst ons de weg. Het Joep Lange Instituut heeft de gerenommeerd gedragseconoom Dan Ariely uitgenodigd om hier vanavond over te praten.
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