When brands scale social media, business grows. Brands that create a more vibrant, conversational dynamic among customers develop deeper relationships, improve customer satisfaction and gain better insights.
How effective is your social media? Does your customer’s social conversation and experience resonate with your brand positioning and delivering the results you want?
In this vibrant, engaging session by noted speaker, published author and social media innovator Peter Friedman, you’ll learn how to leverage social effectively and utilize its power to transform marketing for your brand. Peter will show (not just tell!) you how brands can develop an effective social media presence by focusing on their social brand identity, the social topics they discuss and how to integrate that into a brand’s culture.