There’s a reason offices spaces are becoming more “open” these days. Siloed departments are a thing of the past. If your marketing department and sales department aren’t talking to each other and collaborating, you’re doing something wrong. If you don’t have social informing every department, you’re going to be hard-pressed to see significant ROI from social, or improve the customer experience. The very nature of social media requires that it crosses boundaries and informs all campaigns and marketing efforts and customer touchpoints. But it’s difficult to make that happen in your company simply by taking down cubicle walls. You must also set up infrastructure within your organization that allows for convenient communication, and you must invest in the right tools and platforms that are flexible enough to move with your prospect and customer initiatives instead of rigidly defining them.
In this panel, we’ll gather experts to discuss:
Why integrated social is the only way to go if you’re going to become a social business
How to measure social ROI when it encompasses many departments and strategies
Tools and platforms that can help your organization stay socially agile
How a thorough dedication to social across your organization can help you scale and grow at a manageable rate
The kind of internal methodology needed to integrate a social-centric approach