At SXSW, Spredfast CEO Rod Favaron presented the airbag, and its history, as a compelling metaphor for the state of social media today—and for what a safer social media landscape might look like tomorrow.
I was annoyed. Seething. Here I was talking with a client that was demanding the impossible. It wasn’t the first time I had these types of conversations. I asked “When do you want delivery?” “Next week” was the reply. My short a
I write a lot about creating an experience. About humanizing. About authenticity. About telling a story. About being helpful. In a marketing context, much of this boils down to the idea of your brand: about who you are, what you can do, and how that shapes the
Does Blogging Help With SEO? Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in sear