At SXSW, Spredfast CEO Rod Favaron presented the airbag, and its history, as a compelling metaphor for the state of social media today—and for what a safer social media landscape might look like tomorrow.
According to a study conducted by the Content Marketing Institute, 86% of organizations surveyed are doing content marketing. Compared to outbound marketing, content marketing on average produces 3x more leads and cost 62% less. Many businesses are getting int
Scared. Afraid. Anxious. Excited. Inspired… Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deepe
Online chat technology has been around since the early 2000’s, but there are a shocking number of companies that have yet to adopt this must-have customer service tool. When done right, it can keep customers coming back for more and help you win and onboard