Mark Ramsey (http://www.markramseymedia.com) talks to Richard Laermer (http://www.laermer.com). Richard heads RLM Public Relations (http://www.rlmpr.com). He’s the author of many marketing and PR best-sellers and is a power social media user. Radio has social media all wrong, says Richard. It’s not about self-promotion, it’s about providing value that attracts consumers to your brand.